SHORT FORM VIDEOS ARE THE FUTURE

With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy.

A short form video is content that is created with the sole purpose to attract and engage, not to sell. They tell a story and create brand loyalty. Major brands, such as Dunkin’ Donuts, Trident gum, Sonos, Mountain Dew, Adidas, Oreos and Lowe’s, are taking short-form video very seriously and putting more and more time, talent and strategy into the format.

SHORT FORM VIDEOS ARE THE FUTURE

With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy.

A short form video is content that is created with the sole purpose to attract and engage, not to sell. They tell a story and create brand loyalty. Major brands, such as Dunkin’ Donuts, Trident gum, Sonos, Mountain Dew, Adidas, Oreos and Lowe’s, are taking short-form video very seriously and putting more and more time, talent and strategy into the format.

LIVING IN A MOBILE WORLD

Mobile is transforming everything we do as consumers, and with the massive growth in mobile video — particularly when it comes to short-form content — it’s finally starting to transform what we’re doing as marketers, too.

From Instagram and Vine, to emerging apps like Qwiki, Tout and Snapchat, users are creating, viewing and sharing a staggering amount of short-form video. Brands like Adidas, Lowe’s and others have followed suit, and their branded content is quickly evolving into some of the most popular and shareable short-form mobile video across multiple platforms.

DON’T REPURPOSE, RETHINK

Short form video is probably the most difficult type of video to conceive successfully. Here at SIP CREATIVES we create smart, unique, and imaginative experiences for users.

So, unlike other production companies, instead of just trimming down and editing longer video content pieces and cramming them into 15, or even 6 seconds, we instead start from scratch and think about what the typical mobile video experience is like — intimate, with short but intense spurts of usage. Understanding the nuances of mobile are crucial to success.

LIVING IN A MOBILE WORLD

Mobile is transforming everything we do as consumers, and with the massive growth in mobile video — particularly when it comes to short-form content — it’s finally starting to transform what we’re doing as marketers, too.

From Instagram and Vine, to emerging apps like Qwiki, Tout and Snapchat, users are creating, viewing and sharing a staggering amount of short-form video. Brands like Adidas, Lowe’s and others have followed suit, and their branded content is quickly evolving into some of the most popular and shareable short-form mobile video across multiple platforms.

DON’T REPURPOSE, RETHINK

Short form video is probably the most difficult type of video to conceive successfully. Here at SIP CREATIVES we create smart, unique, and imaginative experiences for users.

So, unlike other production companies, instead of just trimming down and editing longer video content pieces and cramming them into 15, or even 6 seconds, we instead start from scratch and think about what the typical mobile video experience is like — intimate, with short but intense spurts of usage. Understanding the nuances of mobile are crucial to success.

CURRENT TRENDS IN SHORT FORM VIDEO

INTERACTING

Acknowledge what’s going on with your fans and interact with them. For instance, Oscar Mayer recently wished their followers a happy anniversary in mustard. The idea behind this strategy is pretty simple. Interaction and personalization keeps people engaged — even if you’re not making a video for everyone who asks.

HOW-TO AND DIY

This is all about creating valuable content for customers, so inbound Yes, short-form video can be entertaining, but it can also be very helpful, especially for someone on the go. These videos can also have a direct product tie-in without being too pushy, which is a great way to use video to improve your customer conversion rates.

REPORTING THE NEWS

News content in short-form videos keeps your audience up to date on your industry when they’re pressed for time. A marketer that specializes in the music business, for instance, could cover advancements in music production technology, report coverage on music festivals, and other current events in these mini-newscasts.

PRODUCTS IN ACTION

From Dunkin’ Donuts cups scoring touchdowns to a jar of Marmite giving a picture a kiss, people love seeing your products acting like people. Why? It’s weird and funny and pretty entertaining. If you have something you want your business to comment on, say, a viral scene in a movie or an epic sports win, why not have your product reenact it?

SILENT VIDEO
Silent video has actually become a serious trend in the world of short-form video. By creating a video that’s understandable without sound, marketers can reach and engage with consumers that aren’t looking to turn those speakers up on their work computers, plus they can take full advantage of Facebook’s auto-play feature.
Ultimately, silent videos create a rich experience for anyone watching the video.
MICRO MOVIES

6-15 second short films are increasing in popularity. These videos are tons of fun but can also be very challenging. To create a movie concept under 15 seconds that has a beginning, middle, and end is extremely difficult but in the end, and if done right, the results could offer a big pay off and set your video and brand spinning into viral-mania.

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